Global Spin - The corporate assault on environmentalism By Sharon Beder Scribe Publications (Australia), 1997

Global Spin looks at the corporate assault on environmentalism, displaying the depths of corporate distortion put forth to reshape public opinion and persuade politicians against increased environmental regulation. One of the more devastating discoveries made is the taintedness of the general media. Consider the twisted case of Channel One - a broadcasting station that donates television equipment to deprived schools in exchange for forced advertisement on a daily basis. As an environmental answer booklet, it fails considerably. Yet as a book that aims to disclose broad trickery and falsity, and allow the reader to unravel the underpinnings of corporate techniques, it rates highly - depicting that corporations would even kick a dying dog if there were the slightest possibility of financial gain through such action. Global Spin is - and will always remain an easy to read, resource-rich text (over 800 references) that shows no fear of truth, or corporate backlash. Definitely inspiring, revolutionary, and with the ability to open our eyes to the deceptions that would otherwise continue flowing around us in an invisible mist.